Vitality Living Columbia: New Name and Flagship Community in South Carolina Following Acquisition

When it comes to healthy aging, quite honestly, there’s a lot to do. You’re supposed to make sure to keep your body active and your brain engaged all while maintaining your social connections as well. Sure, the benefits to your overall well-being are worth the effort, but retirement is supposed to be a time with less responsibility on your plate, right? Well, it turns out that in senior living you can have your cake and eat it too, so to speak. Here’s how programs like our Vivid Life make keeping active, engaged, and connected easy and fun! 

Benefits of Healthy Aging 

Good things happen when you focus on healthy aging. In addition to feeling better overall, which in and of itself is a win, other benefits of keeping active, engaged, and connected include:  

  • Improved ability to do everyday things ​ 
  • Reduced impact of illness and chronic disease​ 
  • Enhanced mobility, flexibility, and balance
  • Improved sleep
  • Increased energy level
  • Reduced feelings of depression and stress
  • Increased feelings of happiness and self-confidence
  • Reduced risk of cognitive decline 
  • Increased mental adaptability and cognitive reserve 
  • Improved memory recall and problem-solving skills 
  • Improved concentration and attention to detail  

How Senior Living Can Help 

At home, particularly when living alone, it can be hard to stay as active, engaged, and connected as you’d like. From lack of opportunity to lack of motivation to lack of transportation to mobility challenges, and more, it’s tough, we get it! That’s why we created the Vivid Life program in our senior living communities. It’s composed of three parts: Vibrant Body, Vibrant Brain, and Vibrant Connections. Here’s what each entails:  

Vibrant Body We offer amenities such as a state-of-the-art fitness center, a pool, walking trails, gardening opportunities, and even a dog park to help you stay active. A sample of activities includes:  

  • Walking club – Daily walks at different outdoor locations using pedometers to measure steps. 
  • Yoga – At least once per week for gentle yoga, and once per week for mindful breathing. 
  • Fitness classes – At least two times per week using a variety of hand weights, resistance bands, and circuit-type exercises. 
  • Tai Chi – At least once per week with a live instructor. 
  • Non-traditional exercise – Dancing, gardening, etc. at least two times per week. 
  • Physical games and sports – Golf, putting, bowling, croquet, bocce, and ping pong available daily with organized events one to two times per week. 

Vibrant Brain We offer monthly calendars filled with classes, events, creative arts, and enrichment opportunities to help keep you engaged. A sample of activities includes: 

  • Visiting lecture series – Twice per month with topics such as cultural, historical, local interest, career-oriented, etc. 
  • Creative art series – At least one per week with a theme that runs 3-6 weeks, such as poetry writing, storytelling, painting, digital photography, etc. 
  • Learning series – At least three times per month with an emphasis on learning something new such as foreign language, sign language, technology, hobbies, etc. 
  • Games – At least one time per week and may include poker, bridge, Scrabble, etc. 
  • Mindfulness – A meditation class once per week and gratitude discussion group twice monthly. 
  • Church service – At least once a week through visits by local churches. 
  • Stress reduction – At least once per month class that offers deep breathing exercises, nature walks, music appreciation, spa-type treatments, etc. 

 Vibrant Connections We offer resident-led clubs, social events, outings and volunteer opportunities for any interest to help you stay connected. A sample of activities includes: 

  • Outings – At least twice per month and may include going to concerts, art shows, museum visits, theatre productions, etc. 
  • Intergenerational programming – At least once per month and focuses on building relationships between young adults/children and residents. 
  • New resident welcome party – At least once per month to formally introduce all new residents, and includes ice breakers, social games, etc. to encourage connection. 
  • Philanthropic program – At least once per month provide residents the opportunity to give back to the community, such as volunteering for a local food bank or pet shelter. 
  • Resident-led clubs – May include game clubs, professional clubs, common interests, etc. that meet at least monthly.  

What’s more, it’s all right outside your door (or transportation is provided offsite) and all in a supportive environment with home maintenance, housekeeping, and restaurant-style dining freeing your time to make it even easier to stay active, engaged, and connected. 

Learn more about Vitality Living’s Vivid Life programs. Or find a Vitality Living community near you today to schedule a tour. 



Columbia, SC, May 31, 2024 – On May 20th, 2024 Winterpast Capital Partners (WCP), along with their investment partners, acquired of the award-winning senior living community formerly known as Watercrest Columbia. Now rebranded as Vitality Living Columbia, this flagship community in South Carolina will be managed by Vitality Living, a premier regional senior housing operator

Discover Our New Chapter!

Vitality Living Columbia is committed to enhancing the lives of its residents through
exceptional care and innovative programs. Specializing in assisted living and memory care,
the community is designed to offer a vibrant lifestyle where residents can thrive. This awardwinning community offers top-quality caregivers and extraordinary care, tailored to your
preferences. The specially designed community welcomes you with a stunning promenade,
fireplace, a water wall, pool, salon, grand balconies, and Southern-style outdoor living

Introducing Vivid Life

At the heart of Vitality Living Columbia is Vivid Life, our signature program crafted to bring
vitality, purpose, and joy to every resident. Built upon our three foundational pillars — Vibrant
Body, Vibrant Brain, and Vibrant Connection — Vivid Life ensures holistic care tailored to
each resident’s needs. This program is an integral part of our commitment to fostering an
environment where residents can live their most vibrant lives.

Prime Location

Situated in Northeast Columbia, Vitality Living Columbia offers convenient access to some of
the city’s finest attractions. Residents can enjoy outings to Lake Murray, the Columbia
Museum of Art, Columbia Canal, Riverfront Park, and many other local highlights, enhancing
their vibrant living experience.

A Message from Our Leadership

“We are thrilled to welcome the residents and team members of this community into the
Vitality Living family,” said Chris Guay, CEO of Vitality Living. “Our mission is to create a
vibrant, engaging, and supportive environment where every resident can experience a
fulfilling lifestyle, and we are excited to bring this vision to life at Vitality Living Columbia.”

About Winterpast Capital Partners

Founded in 2016, Winterpast Capital Partners (WCP) is a real estate private equity and
development firm headquartered in Brentwood, TN. WCP’s investment activities include
single-tenant build-to-suit, residential development, and seniors housing. WCP has
developed/acquired 29 communities in the seniors housing space and has executed related
transactions valued at over $500M. For more information, visit

About Vitality Living

Vitality Living is a senior living company based in Brentwood, TN, with 30 communities across
the southeastern United States. Our mission is to create vibrant communities where residents,
families, and team members can be themselves, live purposefully, and experience a
profound sense of belonging. Guided by our values, we are committed to fostering an
environment where everyone feels valued and supported. Committed to providing
exceptional care and enriching the lives of residents, Vitality Living focuses on innovative
solutions to address the evolving needs of seniors.

Contact Information
For media inquiries or more information about Vitality Living, please contact:
Christy Cunningham
Vice President of Sales & Marketing
Phone: (216) 527-2497
For additional information or media inquiries, please contact Christy Cunningham at (216)
527-2497 or

Vitality Living half Blossom
Skip to content