About Vitality Living
Vitality Living is a premier provider of Active Independent Living, Assisted Living, and Memory Care.
With decades of leadership in senior living, Vitality Living is committed to creating vibrant, empowering retirement communities where older adults thrive. Our mission is to redefine aging through purpose-driven care and innovative senior living communities that support independence, dignity, and connection.
Mission
To create vibrant senior living communities where residents, families, and team members can be themselves, live purposefully, and experience a profound sense of belonging.
Values
- We are Present
- We See & Hear
- We Do the Right Thing
- We Create Solutions
- We Celebrate Life
- Better Every Day
Vision
To create vibrant senior living communities where RESIDENTS thrive, FAMILIES engage, and TEAM MEMBERS are proud to work.
Why Culture Matters at Vitality Living
Who We Are
Vitality Living is a team of seasoned senior living professionals passionate about creating vibrant communities for older adults, regardless of physical or cognitive challenges. Our goals are to eliminate labels that reinforce stereotypes of aging, to empower choice, and to create environments where all residents are successful.
With over 200 years of experience, the Vitality Living leadership team firmly believes that the senior living industry must evolve to better meet the needs, wants, tastes, and expectations of the older adults of the future. Every team member at Vitality Living is inspired to reimagine the experience of aging within vibrant senior living communities and forward-thinking retirement communities. We challenge outdated perceptions, advocate for choice, and reject the status quo, paving the way for innovative retirement living and compassionate memory care community experiences.
Vitality looks to build a footprint through collaborative relationships with ownership groups seeking an experienced and innovative operating partner. We will continue to build an exceptional brand through management relationships with like-minded owners while acquiring and developing communities that fit the collective vision. Being an owner as well as a management partner gives Vitality Living a unique perspective focused on doing what is right for our business, our partners, and our customers.
If you are interested in joining Vitality Living Team, please visit our Careers page.
Meet the Vitality Living Team
Chris’ experience in the senior living industry has always focused on creating value and quality service for residents, their families, associates and stakeholders. He has successfully managed start-ups, turnarounds, acquisitions, and new product development. With an eye always focused on people, Chris maintains a strong commitment to cultivating talent within the industry, ensuring increased organizational capability through engaged, passionate and skilled teams.
“My inspiration comes from my family and their passion to live life to the fullest. I was blessed with grandparents that all played a major role in my life. From as long as I can remember these wonderful human beings instilled a passion in me to live life to the fullest. From a grandfather who learned how to ski in his 50’s to a grandmother who had Dune Buggy in her 70’s I grew up seeing that life was not limited by age. This inspired me to build Vitality and create life, energy and purpose for older adults for decades to come. It is my passion to help everyone regardless of age and circumstance experience life every day they can!”
As COO, Kelly is responsible for creating a lifestyle of choice, engagement and growth for residents, families and associates. Kelly’s focus is staying ahead of trends and research, and sourcing innovative approaches to make the lives of residents better, allow associates to do what is most important, spend more time with residents, and connect families to the Vitality community.
“My inspiration is every older adult I have met throughout my career who has shared their story, asked about my story and shown me that aging is a dignified, beautiful journey to be celebrated and lived fully. My inspiration is every team members who devote hours, days, years of their lives to enriching the lives of families and older adults as they navigate everything from dementia to grief to finding new purpose in their journey.”
John Rimbach serves as Chief Investment Officer for Vitality Living, where he leads the company’s capital strategy, investment partnerships, acquisitions, and portfolio growth initiatives. With more than 30 years of experience in senior housing investment, development, and operations, John brings deep expertise in structuring high-value transactions, optimizing asset performance, and building long-term relationships with institutional and private capital partners. His leadership supports Vitality’s expansion as a fully integrated senior living platform focused on delivering exceptional resident experiences and durable investor returns.
Prior to joining Vitality Living, John held executive leadership roles across the senior housing industry, including Chief Investment Officer at Senior Lifestyle Holding Company and President of Healthcare Trust, Inc., where he oversaw ownership strategy for a portfolio of 70 senior living communities nationwide. Earlier in his career, he founded and led West Living, a private equity-backed senior housing company that achieved a successful sale delivering strong investor returns. John’s career also includes executive roles in development, operations, and finance, giving him a unique ability to bridge real estate execution with operational excellence.
Nick has been in the real estate industry for over 20 years, including real estate development, mortgage services, multi-family and residential construction, and property management. Nick’s focus is on all financial functions including corporate and community accounting coupled with other firm wide strategic financial initiatives. He brings experience and certifications in accounting, information technology, field and internal operations, and human resources.
Syndell has devoted the majority of her nursing career to serving seniors in the senior living industry. She has successfully managed teams in both operations and the clinical functions, always keeping her passion of serving those that have given so much to all of us as her driving force. Syndell brings to her clinical role a unique blend of both wellness and operations experience in senior living.
My inspiration for serving seniors comes from my Grandmother. She always found a way to see the best in everyone and worked hard to find a way to do the right thing even in the most difficult situations. I strive to make her proud of my decisions on a daily basis. I appreciate all that she did for me over the years and treasure the time I had with her.
Industry Partners
